Print, Radio, SEO, Placemats, Outdoor, Digital, Social Media, TV, Cable, Shopping Carts…….
We know that you have many choices when it comes to advertising and promoting your business. With all the various choices, it’s confusing. You NEED to put your ad dollars to the best use. I’d like a chance to help you sort through the clutter and confusion.
There are several questions you need to ask yourself when you are starting to plan your strategy. The first is do you actually have a strategy? Are you planning to advertise or brand your business? Are you even sure you know the difference?
Most people who approach you about spending money with their media vehicle are selling a commodity: A “special package” or “discounted deal”. Those fads serve a purpose, but the purpose is NOT to properly BRAND your business. Those “packages” may not even effectively advertise your business.
When you have a few minutes, give me a call and we’ll set up a time to talk about the pros and cons of Advertising versus Branding and which approach may work best to help you reach your specific goals.
After all, “people don’t buy products or services, they buy ___ _____ ____ ____ ____ ____ ____”
I feel confident that you’ll come away with a better understanding of how WRJN and Lite Rock 92.1 can effectively and affordably reach LOCAL people who WANT to shop and support with LOCAL businesses. And I’ll fill in the blanks to the statement above.
Before you make a final decision on how to spend your advertising budget, give me a call. If radio isn’t right for you, I’ll say so. If it is right, we’ll come up with a true marketing strategy that will help you reach your ultimate goal.